All SaaS I subscription model KPIs that matter listed and explained. Including benchmarks

Module 3 has the title SaaS cost and income structure – SaaS KPIs (e.g. LTV, CAC, ARR, MRR and churn). It introduces systematically to revenue and cost drivers along the P&L statement and introduces SaaS specific Key Performance Indicators and metrics. A selection of metrics as used by European VCs as well as benchmarks conclude the module.

Content of the module includes:
breakdown of the revenue side
breakdown of the cost side
KPIs/metrics with examples
View of VCs
KPIs of the sales funnel
More definitions
External benchmarks

Sources/articles to read:

http://christophjanz.blogspot.com/2015/04/key-revenue-metrics-for-saas-companies.html

https://bvp.app.box.com/v/10lawsofcloudcomputing

http://www.slideshare.net/DrifttHQ/what-is-a-gotocustomer-strategy